Thursday, May 10, 2012

Maximize Lead Conversions

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In today’s competitive business, companies invest lot of money to generate leads. With many options to bring in more leads like mobile, social media, internet, text messaging etc.
So what happens to the inbound leads once you get them? Lead are useless without it being successful conversion. So what are the steps that can be taking to find higher conversion rates.
  • According to the study made on lead conversion, it seems that the possibility of lead conversion increases if the lead is called within 5 mins rather than later. So calling leads immediately could give good response from the lead and avoids the chances of your competitor calling them before you do.
  • Concentrate on contacting the lead and converting them and not count how many leads you have got. More conversations with leads means less time to close the lead to sales.
  • Do not give a chance of missing a lead. Even when you are away from desk or you are on a weekend, make use of cell phone. In this age of mobility, there can be no excuse of missing an incoming lead. Regardless of you being anywhere, make an immediate phone contact with the lead.
  • Not all the leads are converted in the first call itself. So there needs to be a regular followup method in reaching the leads and convincing them for the sale. Many CRM systems provide such capabilities of tracking the re-attempts and providing reminder creation options.
  • CRM systems may help you in a great way to get your leads and give the details to you in minutes. With the stored information, you need to quickly act back and tackle the customer. So the CRM system sounds to be a great benefit only when you make use of it in the right way.
Remember that generating leads takes a lot of effort and money. So you need to make use of each lead for conversion. Make use of CRM or lead management systems that will immediately connect you with leads by phone and help you close more sales and maximize your revenue.

Monday, May 7, 2012

CRM Software for managing customer life cycle

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Customers are the most important for the success of any business. Maintaining and satisfying loyal customers is very much essential for business growth. Hence, making use of a good CRM software system becomes vital for small businesses.
Customer Relationship Management Software Solutions are proven to be a must for small businesses as they compete with the larger market knowing the criticality. With CRM Solution, small businesses can utilize the information to optimize on productivity and increase sales.
CRM applications simplify the maintenance of customer data and eliminates the work of finding and searching the relevant data . There is a definite need to provide a high quality customer experience so as to maintain the profitable and existing customers. A loyal customer can always refer more customers into business if he is happy with your service. Additionally, maintaining the existing customers is less expensive than getting new ones.
CRM Software has the ability to increase sales by streamlining and automating most of the business processes. The data that is stored in CRM is considered to be rich data and not just a piece of information. The success of any business depends on strong sales and with better CRM Solution, it is easy to classify your leads, target the potential customers, track marketing campaigns and understand the customer behaviour.
The entire customer life cycle starting from being just a contact to opportunity to converting into leads and then customer, CRM Software acts as an essential business tool for your entire company.