Email Marketing

Email Marketing is a direct way of marketing a commercial message to a group of people using electronic mail method. Email marketing could be to send advertisements to leads, request business, direct sales email, etc.

Sometimes, in an attempt to target new customers, businesses tend to forget existing clients. Most small businesses need to create an email marketing campaign to leverage existing clients.

Businesses can make use of Email Marketing to target new as well as existing clients. Here why email marketing is beneficial:

- Most businesses create special offers, ads and reminders for their customer in the form of printed material. Here email can be utitlized to create such formats and thus reducing the time and expenses involved.

- Sending emails to clients do not involve any costs as compared to the printing and posting material charges.

- Managing email campaigns is fairly an easy job which can be done by sales executives or even by the managers. No need to hire employees or increase the work load of existing staff.

Email marketing helps the companies to target the right audiences and applications which offer email marketing solutions also provide tools to analyze and measure responses.

Email marketing is one of the easiest and quickest form of communication to target leads and customers. It is also a convenient form for communicating with clients.

With all these benefits, it is quite clear that email marketing campaigns can help all types of businesses in reaching their customers.

Maple CRM provides Email marketing solution for all types of Businesses. The solution comprises of Template based emails (both plain text and html). Easy grouping and tagging of specific customers. Visit http://maplecrm.com/

Software ERP

Enterprise Resource Planning (ERP) is the latest high end business application in the field of Information Technology. An ERP software solution seeks to streamline and integrate operations, processes and information flows in an organization. ERP software solutions typically cover all basic business process or functions of any organization.

ERP module includes Manufacturing, Supply Chain, Financials, Customer Relationship Management (CRM), Human Resources, Warehouse Management etc. All these modules are basically for backoffice solutions and do no directly involve public into it. In general, ERP is an enterprise wide software solutions.

ERP comes with different flavors depending on the type of business or industry. Specific industries like Finance, Education, Healthcare, Communications, Information Technology, Legal Industries etc, make use of ERP modules for their business process.

The ERP solution enables in automating and facilitating the flow of data between critical back-office functions, which may include financing, distribution, accounting, inventory management, sales, marketing, planning, human resources, manufacturing, and other operating units. ERP is designed to improve both external customer relationships and internal collaborations by automating tasks and activities that streamline work processes, shorten business process cycles, and increase user productivity.

The implementation of an ERP software application can result in increased productivity, reduced operating expenses, improved data flow, and optimal performance management.

CRM Software Applications

The term CRM describes methodologies, software, and often, Internet capabilities designed help businesses manage customer relationships in an organized fashion. While CRMs have traditionally been seen as an automated way to track and maintain client contact data, today’s CRMs are smarter, faster, and highlight the most up-to-date computing technologies available.

CRM software is essentially meant to address the needs of marketing, sales and customer service and support divisions within an organization and allow the three to share data on clients to improve sales and customer service.

With CRM Solution, you know who your customers are, what products and services they bought from you, and what products and services they might be interested in going forward.

A good CRM software application will allow a business to effectively manage a large number of customers, increase the value of each customer to the company, retain good customers, and determine how customers can be given a higher level of service.

Utilizing a high quality CRM Software System will give your business better opportunities for improvement and openings for continuing growth.

CRM applications play an  integral role within the modern business. Providing a seemingly unending list of benefits, properly implemented CRM system has the ability to rapidly improve sales figures, improve marketing response rates and improve levels of customer service.

Maximize Lead Conversions

In today’s competitive business, companies invest lot of money to generate leads. With many options to bring in more leads like mobile, social media, internet, text messaging etc.

So what happens to the inbound leads once you get them? Lead are useless without it being successful conversion. So what are the steps that can be taking to find higher conversion rates.

• According to the study made on lead conversion, it seems that the possibility of lead conversion increases if the lead is called within 5 mins rather than later. So calling leads immediately could give good response from the lead and avoids the chances of your competitor calling them before you do.

• Concentrate on contacting the lead and converting them and not count how many leads you have got. More conversations with leads means less time to close the lead to sales.

• Do not give a chance of missing a lead. Even when you are away from desk or you are on a weekend, make use of cell phone. In this age of mobility, there can be no excuse of missing an incoming lead. Regardless of you being anywhere, make an immediate phone contact with the lead.

• Not all the leads are converted in the first call itself. So there needs to be a regular followup method in reaching the leads and convincing them for the sale. Many CRM systems provide such capabilities of tracking the re-attempts and providing reminder creation options.

• CRM systems may help you in a great way to get your leads and give the details to you in minutes. With the stored information, you need to quickly act back and tackle the customer. So the CRM system sounds to be a great benefit only when you make use of it in the right way.

Remember that generating leads takes a lot of effort and money. So you need to make use of each lead for conversion. Make use of CRM or lead management systems that will immediately connect you with leads by phone and help you close more sales and maximize your revenue.

CRM Software for managing customer life cycle

Customers are the most important for the success of any business. Maintaining and satisfying loyal customers is very much essential for business growth. Hence, making use of a good CRM software system becomes vital for small businesses.

Customer Relationship Management Software Solutions are proven to be a must for small businesses as they compete with the larger market knowing the criticality. With CRM Solution, small businesses can utilize the information to optimize on productivity and increase sales.

CRM applications simplify the maintenance of customer data and eliminates the work of finding and searching the relevant data . There is a definite need to provide a high quality customer experience so as to maintain the profitable and existing customers. A loyal customer can always refer more customers into business if he is happy with your service. Additionally, maintaining the existing customers is less expensive than getting new ones.

CRM Software has the ability to increase sales by streamlining and automating most of the business processes. The data that is stored in CRM is considered to be rich data and not just a piece of information. The success of any business depends on strong sales and with better CRM Solution, it is easy to classify your leads, target the potential customers, track marketing campaigns and understand the customer behaviour.

The entire customer life cycle starting from being just a contact to opportunity to converting into leads and then customer, CRM Software acts as an essential business tool for your entire company.

How CTrac CRM can run as a customer service tool?

Every customer is unique and so are his needs. Different business owners look at CRM as a tool to manage their customer service according to their working environment.

All that you require is to have sufficient details of the customer and  his present need or issue as a customer. Necessary actions can be taken to act on these issues which can maximize the efficiency of your business.

Ultimately CRM is the one which provides a 360 degree view of each customer when required. The manual system can be good for sometime when things can easily be tracked and not for a long time. Investing on CRM could be the right step to manage your business, this will in return increase the efficiency of customer service. Never to forget customer satisfaction and retention acts as a vital role in the CRM system.

I'm focusing on providing customer service using CRM at the moment leaving behind the sales or lead management. That is because I would need to write a different post explaining about how lead management or sales can be managed using CRM softwares.

Maintaining and satisfying the customers is the essential part of success in business life. And for this make use of CTrac CRM which can help you in bringing productive tool and to build a positive environment. With the customer data available at a click and options to add all the information pertaining to the customer, CTrac CRM can help you streamline the necessary data anytime and from anywhere. Having a system to manage your customer queries is not the first thing  to be done, but providing a system which can simplify the maintenance of the customer data and for easy access to anything needed by the user is what brings a good quality in the working environment.

Getting a CRM software which has each and everything that you may or may not need it in your type of business can actually be a burden for you. There are many CRM softwares available in the market but choosing the one which is the right one for your business is time consuming. But neverthless that is what helps you to save time at later stage.
Complex softwares may be understood by you but not by every end user working in your company.

The idea of bringing CTrac system in CRM industry was to give a simple software with the necessary features to help SME's have an efficient tool to manage all the customer enquiries and then operate on those customers with their activities and schedules.

Lets take an example of an old customer who has contacted you after an year and he has a new issue reported. All you have to do is search his account, refer to the history of the account. Understand what kind of product he is using and any other information required for you to analyze his problem. You can also see that which staff or a user has worked on this customer an year back. So you have every information of the customer available in CTrac. Now you can further work on solving the present issue and have multiple information added about this activity and close the issue on time using schedules and other features. There are other useful and important features, probably if you could log into the website www.ctraccrm.com you can have a look at the various features available.

So there, make a right decision when purchasing a CRM system which can not only streamline your work easily but also the one which can save time and can be easily operated by your staff.

CTrac CRM Pricing

Choose the exact package that suits your business type. We have different pricing packages that you can choose from. Our pricing are inclusive of taxes and no hidden charges!

We follow pay-as-you-use model. Starting from Free Plan to Enterprise plan you can check out the various packages here http://ctraccrm.com/pricing.php .

Pricing is on per user account basis. Depending on how many users you would need and how many accounts that might be required for your business you can select the package. You can make use of the SMS option that will be available for you based on the package.

You can request for a quote or contact us for any queries. We are available on Phone at 9538925641 and on Skype at ctrac.com . You can access our website www.ctraccrm.com to know more about the software.